Best Practices of Hiring a Local Videographer for the First Time Ever
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If it is your first time producing videos for your business and you are looking to hire videographers locally, then this would serve a good guideline to follow (in our opinion) when you hire a new videographer for the first time. Try the following steps – this will make the process much easier.
1. Match Your Brand to The Styles of The Video Production Company
Videographers are like designers – they have different personal styles. It is important to hire the kind of team that offers the kind of style you are looking to achieve. It would be hard to change them and it would be ineffective to try to change their styles. Some are more romantic, while some are more bold, so pick your style or the types of video productions first!
2. Set your expectation and budget
It is important to set your expectations and budget. I know. You might think that it is difficult to set a budget without knowing how much videography costs first; I beg to differ. I believe that a marketer should have a rough idea of the kind of budget that you can spend on digital medias or promotional material.
Here is how you may break down a budget (please note that this is merely one way of estimating budget and is simplified). For example, you have a budget of $1000/month on advertising. You decided to invest in a series of videos that can be used on social media. Therefore, you would probably allocate the first two month budget into the initial preparation work, which leaves you $2000 for production work. Having this in mind, then you have at least a rough idea of what you can talk about with the videographer.
3. Meet and Discuss Project and Expectations
Once you have settled on the style that is most suitable for your brand, I recommend that you talk to the videographer and set the expectations with them. It is important for you to do research before talking to a videographer so you know what type of video is most suitable for your company.
Something that helps is to ask the videographer to break down the cost for you so you can work with them to see if there is some preparation work that you can help with, in order to lower the cost. Of course, it is always better to leave everything to the production company because it will smooth out the process and make everything go much faster. However, when you are on a tight budget, it wouldn’t be a bad idea to talk to the guys that can work closely with you.
Do some story boarding and planning if possible: